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Banner Design TipsBanner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net. Even though we have all read the news about the declining effectiveness of banners on the web, I still believe that with the right 'ingredients' banners can be a good source of visitors and income for most webmasters. There are five of these ingredients that I'd consider the most important, using all or most of them will always enable you to get a higher click through for your various banners. I'll list them and then continue to discuss each one in a bit more detail. * Small file 1. Small File 2. Call to Action My thoughts on why using a call to action increases the CTR include the fact that there is so much advertising off-line, such as TV, Radio, billboards etc. etc. With advertising on these off-line mediums, target audiences are generally just required to watch or read the ad. All online ads have a link and the purpose is to get people to click on the ad and visit the advertiser's website. However, with the world being so used to off-line advertising, many people just see banners and think that's it. They don't realize that they are actually meant to click on the banner to find out more. That's why having 'click here' or another call to action improves the effectiveness of a banner. 3. Animation
4. Good Ad Copy
5. Fake Factor These fake banners are made using the Print Screen button usually found on the right side of any standard keyboard. Simply open a webpage or application and press 'print scr', then crop the image around the button or scroll bar area (the area you want to fake) and then paste it into your banner. That's it, you have fake elements in your banner. Alternatively, designers simply draw buttons, scroll bars etc. using their graphics program. Well there you have it, the five most important pointers to remember when designing banners. I'd normally end the article now, but before we end, I want to talk about targetting your banner. Always, always place your banner on sites that cater to your target audience (ie - the people most likely to buy your product). There's no point putting a banner for a new golf club you sell on a site dedicated to software. Visitors to the site are simply not going to be interested and you're just wasting your money. You should be aiming to place your golf banner on golf course websites like PGA.com and golf related sites. This way you are much more likely to make money. If you are not exposing your banner to your target audience, none of the above tips and tricks will help you.
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